There’s a good chance that many of you readers already know, but we just have to brag: 2011 marks the 70th anniversary of the Jeep® brand. That’s right, we’ve been making these iconic vehicles for seven decades, ever since the early days of when Jeep vehicles were in action on World War II battlefields. We think Jeep Brand President and CEO, Mike Manley best described our vehicles when he said, “Since they were first produced in 1941, Jeep vehicles have been the authentic benchmark for off-road capability, having mastered more terrain, led more adventures and provided drivers more freedom than any other vehicle before or since.” Yep, that about sums it up.
Of course we’re going to celebrate this momentous milestone. In our Jan. 10 press release, we announced the addition of the Limited 70th Anniversary Edition models. Here’s a quick run-down of what you can expect from us by this spring, model by model.
The Jeep vehicle lineup isn’t complete without mentioning the world’s most recognizable off-roader, the Wrangler, which gets its own celebration version –the Jeep Wrangler 70th Anniversary Edition. The Anniversary Edition includes similar features to the models above as well as a few added satin chrome accents and Mopar brushed aluminum sill plates.
Last but not least is the Jeep Grand Cherokee 70th Anniversary Edition model (based on the Laredo X). Our flagship SUV sports 20-inch polished aluminum wheels and a host of unique trim features inside. Featuring a two-tone color scheme of Dark Olive and Chestnut, the new interior is simply stunning. We can easily say that this model is our classiest creation to date.
Jeep Unlimited 70th Anniversary Editions Picture 1 Jeep Unlimited 70th Anniversary Editions Picture 2
Jeep Unlimited 70th Anniversary Editions Picture 3
Jeep Unlimited 70th Anniversary Editions Picture 4
Jeep Unlimited 70th Anniversary Editions Picture 5